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Accelerating entry and growth in Europe

One demo at GITEX AI EUROPE in 2025 was all it took for BI MATRIX to demonstrate their value and secure their first deal with a major energy company in Europe.

In May 2025, BI MATRIX showcased its AI-driven data analytics and low-code solution at GITEX AI EUROPE. One demo at the event, 6 months and an RFP later, the Korean SME was selected by one of the largest renewable energy companies in Europe to create their business planning software system. This milestone marks BI MATRIX’s first direct project win in Europe, setting the stage for the company’s market expansion.

Kevin Bae

Kevin Bae

VP

“GITEX AI EUROPE directly contributed to this project win by giving us the opportunity to meet the customer in person and demonstrate our technology on the spot. The event allowed them to quickly recognize how our platform could address their planning challenges, which led to follow-up discussions after the exhibition and ultimately their decision to select BI MATRIX. It served as a key accelerator for our entry into the European market”

Winning a competitive RFP from a major European energy enterprise underscores BI MATRIX’s ability to meet rigorous technical, operational, and governance requirements—positioning the company as a credible global provider of enterprise planning and analytics solutions.

Problem Meets Solution

This is a prime example of how GITEX AI EUROPE serves as a powerful launchpad for technology companies seeking real commercial impact in Europe’s innovation economy. The customer was struggling with a slow, manual and fragmented planning process that limited operational efficiency and hindered decision-making speed. At the BI MATRIX booth, they found the solution - a fully digital, data-driven planning system that enables:

  • Real-time data aggregation across business units
  • Automated scenario modeling
  • Rapid decision-support capabilities

With this platform, the customer can accelerate its planning cycle, improve forecasting accuracy, and enhance agility in responding to fast-changing market conditions.

Strengthening brand visibility and market credibility

Beyond the project win, GITEX AI EUROPE significantly boosted BI MATRIX’s brand visibility and credibility across the European market.

By showcasing its technology directly to industry leaders, “we increased awareness of BI MATRIX and reinforced confidence in our capabilities among potential customers and partners”. Kevin Bae adds that the event also enabled the company to establish new several relationships and broaden its regional network—laying a solid foundation for future business development.

For BI MATRIX, GITEX’s value for startups and SMEs is undeniable as it “provides direct access to potential customers and industry decision-makers and an effective way to validate whether a product resonates in the local market through real conversations and feedback. Based on this experience, I would definitely recommend it to companies looking to expand their reach and test market fit”.

Looking ahead to GITEX AI EUROPE 2026

For BI MATRIX, GITEX AI EUROPE acted as a market-entry accelerator, shortening sales cycles and enabling meaningful engagement with European enterprises that may otherwise have taken months to access.

Building on the momentum the company will return to Berlin for GITEX AI EUROPE 2026 with clear ambitions: to deepen partnerships, engage new customers and showcase its latest product innovations.

Discover more about BI MATRIX and follow their LinkedIn for updates.

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