Colette Ballou and Erika Reimann
LP and Chairwoman /Managing Director Germany
BALLOU Capital / BALLOU PR
Germany
Colette Ballou is an entrepreneur and limited partner.
Over 20 years ago, she took a huge risk: she sold just about everything she owned,
moved to Paris and started Ballou, a communications advisory that works with
high-growth and dynamic B2B and B2C companies as well as VCs and real estate
organisations. She watched her bank account plunge to almost zero and was facing
having to return to the US to live in her father’s basement, but then all the
hard work and risk-taking paid off and Ballou became a success. The firm went on to
work with companies and investors including Facebook, WhatsApp, Pinterest, Box,
ServiceNow, Shopify, Stripe, Deel, Accel Partners and Wise. It has been an amazing
ride and it’s not over yet.
Today Ballou handles European and US PR for clients remotely and from its offices in
Paris, London, Berlin and Barcelona. Colette Ballou’s primary client-facing
role at Ballou is advising LPs (including single and multi-family offices), GPs and
CEOs. She helps them use communications to gain an advantage over their competition.
For VCs and founders, she crafts compelling narratives to attract investment and,
once invested in, helps them build trust and increase engagement. She also
specialises in crisis management. As such, she regularly has high-level confidential
conversations and makes a point of sharing what she can - anonymising, of course -
so that others can benefit from the lessons and perhaps avoid similar mistakes. That
is why she writes and participates in conferences.
She is also an investor in funds including Cavalry Ventures, Connect Ventures, Asia
Partners and WIP Capital.